Description

1. Introduction to Google Ads

   • Overview & account setup

   • Understanding campaign types

2. Keyword Research & Planning

   • Google Keyword Planner

   • Match types & negative keywords

3. Campaign Creation & Ad Copy

   • Search & Display campaign setup

   • Writing effective ad copy & extensions

4. Targeting & Bidding

   • Audience targeting strategies

   • Bidding models & budget setup

5. Tracking & Optimization

   • Conversion tracking setup

   • Analyzing performance & optimization tips

6. Advanced Campaigns

   • Remarketing, YouTube & Performance Max

   • Automation & best practices